KPIG-FM is a radio station located near the city of Santa Cruz, California, United States. Founded in 1988, the studio is based in Watsonville, California, and broadcasts to the counties of Santa Cruz and Monterey. It also has a radio repeater on 94.9 MHz FM in San Luis Obispo County as KPYG. The station's logo, designed by John F. Johnson, features a sunglasses-wearing pig in farmer's clothing and a cowboy hat, as well as its branding, website and city of license. It has been owned by Stephens Media Group since October 2019.

Santa Cruz is the largest city and the county seat of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a popular tourist destination, owing to its beaches, surf culture, and historic landmarks.