The International Alliance of Women is an international non-governmental organization that works to promote women's rights and gender equality. It was historically the main international organization that campaigned for women's suffrage. IAW stands for an inclusive, intersectional and progressive liberal feminism on the basis of human rights and liberal democracy, and has a liberal internationalist outlook. IAW's principles state that all genders are "born equally free [and are] equally entitled to the free exercise of their individual rights and liberty," that "women's rights are human rights" and that "human rights are universal, indivisible and interrelated." In 1904 the Alliance adopted gold as its color, the color associated with the women's suffrage movement in the United States since 1867 and the oldest symbol of women's rights; through the Alliance's influence gold and white became the principal colors of the mainstream international women's suffrage movement.
Colorized picture of Women from the Swedish National Association for Women's Suffrage (LKPR) (with student caps) in front of IWSA's (now IAW's) banner at the suffrage conference in Stockholm in 1911. Gold and white were the primary colors of the mainstream or liberal international women's suffrage movement, and had been used by American liberal suffragists since 1867