Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany. It operates over 1,500 stores in Germany, Croatia, the Czech Republic, Slovakia, Poland, Romania, Bulgaria and Moldova.

A hypermarket is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term hypermarket was coined in 1968 by French trade expert Jacques Pictet.