Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second largest automobile manufacturer, after its parent company, Hyundai Motor Company, with sales of over 2.8 million vehicles in 2019. As of 2015, Kia is owned by Hyundai, which holds a 33.88% stake valued at just over US$6 billion. Kia in turn is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37%, totaling more than US$8.3 billion.

Seoul, officially Seoul Special City, is the capital of the Republic of Korea (ROK), commonly known as South Korea, and the country's most extensive urban center. The broader Seoul Capital Area, encompassing Gyeonggi province and Incheon metropolitan city, emerged as the world's fourth largest metropolitan economy in 2014, trailing only Tokyo, New York City, and Los Angeles, hosting more than half of South Korea's population. Although Seoul's population peaked at slightly over 10 million, it has gradually decreased since 2014, standing at approximately 9.97 million residents as of 2020. Seoul is the seat of the South Korean government.