Knee Deep in the Hoopla is the debut studio album by American AOR band Starship, the succeeding musical project to Jefferson Starship. It was released on September 10, 1985, through record label Grunt.

Starship is an American rock band from San Francisco, California. Initially a continuation of Jefferson Starship, it underwent a change in musical direction, the subsequent loss of personnel, and a lawsuit settlement that led to a name change. Starship's 1985 album, Knee Deep in the Hoopla, was certified platinum by the RIAA, and included two singles that went to number one on the US Billboard Hot 100 chart: "We Built This City" and "Sara". Their follow up album, No Protection, released in 1987, was certified gold and featured the band's third number one single, "Nothing's Gonna Stop Us Now". After a short hiatus in the early 1990s, the band reformed in 1992 as "Starship featuring Mickey Thomas" and resumed touring.