Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live.
Ed Begley, Everett Sloane and Richard Kiley in Rod Serling's Patterns on Kraft Television Theatre (1955)
An anthology series is a written series, radio, television, film, or video game series that presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a different cast in each episode, but several series in the past, such as Four Star Playhouse, employed a permanent troupe of character actors who would appear in a different drama each week. Some anthology series, such as Studio One, began on radio and then expanded to television.
Nelson Olmsted of NBC's Sleep No More fantasy series.