Kurentovanje is Slovenia's most popular and ethnologically significant carnival event first organised in 1960 by Drago Hasl and his associates from cultural and educational organizations. This 11-day rite of spring and fertility highlight event is celebrated on Shrove Sunday in Ptuj, the oldest documented city in the region, and draws around 100,000 participants in total each year. In 2016 proclaimed as the 7th largest carnival in the world by Lonely Planet.

Ptuj is a town in northeastern Slovenia that is the seat of the Municipality of Ptuj. Ptuj, the oldest recorded city in Slovenia, has been inhabited since the late Stone Age and developed from a Roman military fort. Ptuj was located at a strategically important crossing of the Drava River, along a prehistoric trade route between the Baltic Sea and the Adriatic. The area is part of the traditional region of Styria and was part of the Austria-Hungarian Empire. In the early 20th century the majority of the residents spoke German, but today the population is largely Slovene.