Kurt Lewin was a German-American psychologist, known as one of the modern pioneers of social, organizational, and applied psychology in the United States. During his professional career Lewin applied himself to three general topics: applied research, action research, and group communication.
Kurt Lewin
Kurt Lewin birthplace in Mogilno, Poland
Social psychology
is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.
The Elaboration Likelihood Model is an influential model of persuasion
Social psychologists study interactions within groups, and between both groups and individuals.