Kiriko Hayama , known professionally as Kyary Pamyu Pamyu, is a Japanese tarento, singer, and model. Her public image is associated with Japan's kawaii and decora culture, centered in the Harajuku neighborhood of Tokyo. Kyary's music is produced by musician Yasutaka Nakata of electronic music duo Capsule.

Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and imaginations, with similarities to the haute couture styles seen on European catwalks.