Kyunki Saas Bhi Kabhi Bahu Thi is an Indian Hindi-language soap opera that aired from 3 July 2000 to 6 November 2008 on Star Plus. The show was co-produced by Shobha Kapoor and Ekta Kapoor under their banner Balaji Telefilms.

Ekta Kapoor is an Indian television producer, film producer and director who works in Hindi cinema and soap opera. She is the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.