L. S. Ayres and Company was a department store based in Indianapolis, Indiana, and founded in 1872 by Lyman S. Ayres. Over the years its Indianapolis flagship store, which opened in 1905 and was later enlarged, became known for its women's fashions, the Tea Room, holiday events and displays, and the basement budget store. As urban populations shifted to the suburbs, Ayres established branch stores in new shopping centers in several Indiana cities. Ayres also acquired retail subsidiaries in Springfield, Illinois; Fort Wayne, Indiana; and Louisville, Kentucky. Ayr-Way, the Ayres discount store subsidiary, became the first discount store launched by a full-line department store. By the end of the 1960s Ayres had become a diversified merchandising business with retail department stores, a chain of discount stores, specialty clothing stores, a home furnishings showroom, and a real estate holding company. A long-time Ayres slogan, "That Ayres Look", promoted the company as a fashion leader, and by 1972 it had become the oldest continuous retail slogan in the United States.

Indianapolis, colloquially known as Indy, is the capital and most populous city of the U.S. state of Indiana and the seat of Marion County. Located in Central Indiana, the city lies along the White River's West Fork near its confluence with Fall Creek. Indianapolis's official slogan, "Crossroads of America", reflects the city's central location relative to other major North American markets and its historic importance as a transportation hub.