La Voz Perú is a Peruvian reality talent show that premiered on Latina Televisión in 2013. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol.

José Luis Rodríguez González, nicknamed El Puma (Cougar), is a Venezuelan singer and actor who is known for having recorded many international super hits and participated in a handful of telenovelas. He has also served as a coach and mentor on the Peruvian, Argentinian, and Chilean versions of The Voice, as well as a judge on The X Factor Chile.