The Lagonda Taraf is a four-door full-sized luxury car manufactured by Lagonda, a marque owned by British automobile manufacturer Aston Martin since 1947. The Arabic word "taraf" means ultimate luxury in English. Initially, Aston Martin announced that 120 units would be built and that Taraf would be sold exclusively in Middle Eastern market. Then, Aston Martin revised its decision to increase the production number to 200 and extend the sale to Europe, South Africa, and United Kingdom.

Lagonda is a British luxury car brand established in 1906, which has been owned by Aston Martin since 1947. The trade-name has not had a continuous commercial existence, being dormant several times, most recently from 1995 to 2008, 2010 to 2013, and 2016 onward.