Mas'uda al-Wizkitiya, known popularly in Morocco as Lala 'Auda and in Western sources as Lalla Masuda, was a Moroccan political figure in the Saadi Dynasty. She is remembered for her humanitarian, charity, political, and development work. She was the wife of the Saadian Sultan Mohammed al-Shaykh and mother of their son Sultan Ahmad al-Mansur.

Mawlay Mohammed al-Shaykh al-Sharif al-Hassani, known as Mohammed al-Shaykh, was the first sultan of the Saadian dynasty of Morocco (1544–1557). He was particularly successful in expelling the Portuguese from most of their bases in Morocco. He also eliminated the Wattasids and resisted the Ottomans, thereby establishing a complete rule over Morocco.