Alanson Russell "Lance" Loud was an American television personality, magazine columnist, and new wave rock-n-roll performer. Loud is best known for his 1973 appearance in An American Family, a pioneer reality television series that featured his coming out, leading to his status as an icon in the gay community.

An American Family is an American television documentary series that followed the life of a California family in the early 1970s. Widely referred to as the first example of an American reality TV show, the series drew millions of weekly viewers, who were drawn to a story that seemed to shatter the rosy façade of upper-middle-class suburbia. It also became a lightning rod for discussion about the precarious state of the American family in the early 1970s. An American Family ranks #32 on TV Guide's 50 Greatest TV Shows of All Time list.