Lancia is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia (1881–1937) and Claudio Fogolin. It became part of Fiat in 1969.

Turin is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is mainly on the western bank of the Po River, below its Susa Valley, and is surrounded by the western Alpine arch and Superga hill. The population of the city proper is 843,514, while the population of the urban area is estimated by Eurostat to be 1.7 million inhabitants. The Turin metropolitan area is estimated by the OECD to have a population of 2.2 million.