The Lancia Rally was a mid-engine sports car and rally car built by Lancia in the early 1980s to compete in the FIA Group B World Rally Championship. Driven by Markku Alén, Attilio Bettega, and Walter Röhrl, the car won Lancia the manufacturers' world championship in the 1983 season. It was the last rear-wheel drive car to win the WRC.

Lancia is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia (1881–1937) and Claudio Fogolin. It became part of Fiat in 1969.