The Land Rover Series I, II, and III, or simply the Land-Rover are compact British off-road vehicles, produced by the Rover Company since 1948, and later by British Leyland. Inspired by the World War II jeep, it was the first mass-produced civilian four-wheel drive car with doors, and an available hard roof. Contrary to conventional car and truck chassis, it used a sturdier fully box-welded frame. Furthermore, due to post-war steel shortage, and aluminium surplus, Land Rovers received non-rusting aluminium alloy bodies, favouring their longevity. In 1992, Land Rover claimed that 70% of all the vehicles they had built were still in use.

British Leyland was an automotive engineering and manufacturing conglomerate formed in the United Kingdom in 1968 as British Leyland Motor Corporation Ltd (BLMC), following the merger of Leyland Motors and British Motor Holdings. It was partly nationalised in 1975, when the UK government created a holding company called British Leyland, later renamed BL in 1978. It incorporated much of the British-owned motor vehicle industry, which in 1968 had a 40% share of the UK car market, with its history going back to 1895. Despite containing profitable marques such as Jaguar, Rover, and Land Rover, as well as the best-selling Mini, BLMC had a troubled history, leading to its eventual collapse in 1975 and subsequent part-nationalisation.