Lansing Car Assembly was a General Motors automobile factory in Lansing, Michigan. It contained two elements, a 1901 automobile plant in downtown Lansing, and the 1920 Durant Motors factory on Lansing's Far Westside.
Olds Motor Works c. 1905–1920
Durant Motors Inc. was established in 1921 by former General Motors CEO William "Billy" Durant following his termination by the GM board of directors and the New York bankers who financed GM.
Durant Motors
Durant touring car 1923
Durant touring car 1923
Share of the Durant Motors, Inc., issued 6 March 1925