Launceston is a city in the north of Tasmania, Australia, at the confluence of the North Esk and South Esk rivers where they become the Tamar River (kanamaluka). As of 2021, the Launceston urban area has a population of 90,953. Launceston is the second most populous city in Tasmania after the state capital, Hobart. As of 2020, Launceston is the 18th largest city in Australia. Launceston is the fifth-largest inland city and the ninth-largest non-capital city in Australia. Launceston is regarded as the most livable regional city, and was one of the most popular regional cities to move to in Australia from 2020 to 2021. Launceston was named Australian Town of the Year in 2022.

Tasmania is an island state of Australia. It is located 240 kilometres (150 miles) to the south of the Australian mainland, separated from it by the Bass Strait, with the archipelago containing the southernmost point of the country. The state encompasses the main island of Tasmania, the 26th-largest island in the world, and the surrounding 1000 islands. It is Australia's least populous state, with 569,825 residents as of December 2021. The state capital and largest city is Hobart, with around 40 percent of the population living in the Greater Hobart area. Tasmania is the most decentralised state in Australia, with the lowest proportion of its residents living within its capital city.