Lego
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Lego is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Hilary Fisher Page's Interlocking Building Cubes by Kiddicraft, 1939
Boy from the UK playing with Lego in 1957. First sold in Denmark, the company expanded its sales across Europe in the 1950s, before expanding outside the continent from the 1960s.
The home factory at Højmarksvej, Billund, Denmark (pictured in 1973)
Lego bricks
The Lego Group
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The LEGO Group is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Lego factory in Kladno, Czech Republic, established in 2000. This is one of several sites in the world where Lego toys are manufactured (Denmark, Hungary, China and Mexico are the others).
Legoland Discovery Centre in Duisburg, Germany
A Lego retail store in Canada.
A Lego injection moulding plant in Neuhof, an area of Baar, Switzerland