Leonetto Cappiello - WikiVisually

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Leonetto Cappiello was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation

Cappiello in his studio

Cappiello's idea of himself

Sous Vetements Hygieniques (underclothes ad for Docteur Rasurel, 1906)

Maurin Quina (French wine ad, 1906)

Alfredo Müller

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Alfredo Müller was a Franco-Italian painter and printmaker of Swiss nationality. As a painter from Livorno, he might have belonged to the group of the Postmacchiaioli, together with Mario Puccini, Osc

Müller in his studio in Paris (73, Rue Coulaincourt [fr]) in 1908

Cover page of Alfredo Müller. Sur papier. Su carta. On Paper, Complete Catalogue of the graphic work of Alfredo Müller (1869-1939) in three languages, Hélène Koehl ed., published in 2014

Cover page of the catalogue of the lihographs by Alfredo Müller (1869-1939), published in 2012

Cover page of Nouvelles de l'estampe n. 233-234 (mars 2011) with Alfredo Müller, "Femme lisant aux fleurs". 1897. Etching in colours 64,3 x 51,7 cm. Exh. Vollard 1898. BnF, département des Estampes. Koehl E44