Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. Lettering is created as an image, with letters that are meant to be used in a unique configuration. Lettering words do not always translate into alphabets that can later be used in a typeface, since they are created with a specific word in mind.

Sign painting is the craft of painting lettered signs on buildings, billboards or signboards, for promoting, announcing, or identifying products, services and events. Sign painting artisans are signwriters, although in North America they are usually referred to as sign painters.