Leucopogon is a genus of about 150-160 species of shrubs or small trees in the family Ericaceae, in the section of that family formerly treated as the separate family Epacridaceae. They are native to Australia, New Zealand, New Caledonia, the western Pacific Islands and Malaysia, with the greatest species diversity in the south-west of Western Australia. Plants in this genus have leaves with a few more or less parallel veins, and tube-shaped flowers usually with a white beard inside.

Robert Brown was a Scottish botanist and paleobotanist who made important contributions to botany largely through his pioneering use of the microscope. His contributions include one of the earliest detailed descriptions of the cell nucleus and cytoplasmic streaming; the observation of Brownian motion; early work on plant pollination and fertilisation, including being the first to recognise the fundamental difference between gymnosperms and angiosperms; and some of the earliest studies in palynology. He also made numerous contributions to plant taxonomy, notably erecting a number of plant families that are still accepted today; and numerous Australian plant genera and species, the fruit of his exploration of that continent with Matthew Flinders.