José Levy Fidelix da Cruz was a Brazilian conservative politician, businessman, and journalist. He was the founder of the Brazilian Labour Renewal Party (PRTB) and ran for president of Brazil in the elections of 2010 and 2014. He was particularly known in Brazil for his promise of building a bullet train system connecting São Paulo and Rio de Janeiro and for his controversial declarations about homosexuals during a political debate in 2014. Also known for being a perennial candidate, he ran for several political posts but never won one. Fidelix died on 23 April 2021 due to COVID-19 complications.

General elections were held in Brazil on 3 October 2010 to elect the president, National Congress and state governors. As no presidential candidate received more than 50% in the first round of voting, a second round was held on 31 October to choose a successor to Luiz Inácio Lula da Silva of the Workers' Party (PT), who was constitutionally ineligible to run for a third term as he has already served two terms after winning the elections in 2002 and being re-elected in 2006.