Lifan Industry (Group) Co., Ltd. is a civilian owned Chinese motorcycle and automobile manufacturer headquartered in Chongqing, China. It was founded in 1992 and began to manufacture automobiles in 2005, with license-built microvans and a small sedan developed by Lifan.

Chongqing is a municipality in Southwestern China. Chongqing is one of the four direct-administered municipalities under the Central People's Government, along with Beijing, Shanghai, and Tianjin. It is the only directly administrated municipality located deep inland. The municipality covers a large geographical area roughly the size of Austria, which includes several disjunct urban areas in addition to Chongqing proper. Due to its classification, the municipality of Chongqing is the largest city proper in the world by area, though it does not have the largest urban area.