Bihaku is a Japanese term coined in the 1990s with the emergence of skin whitening products and cosmetics.
Shoulder of a woman from Tokyo, showing her pale skin tone
Bijin
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Bijin is a Japanese term which literally means "a beautiful person" and is synonymous with bijo. Girls are usually called bishōjo, while men are known as bidanshi and boys are bishōnen. The term origi
Light skin in Japanese culture
…cream, are reputed to possess skin brightening properties, which have significantly bolstered the cream's appeal in the East Asian cosmetics markets. Bijin Bijin-ga…
Shin Bijin (1897) by Yōshū Chikanobu
Bijin Shichi Yōka (1878) by Yoshitoshi
Three Beauties of the Present Time (1793) by Utamaro
Byakuren Yanagiwara, one of the Three Beauties of Taishō period