Lil' Chief Records is a New Zealand–based indie pop record label formed in 2002. Operating from the Auckland suburb of Mt. Eden, it was founded on releases by The Tokey Tones and The Brunettes. The label's roster now includes a collective of pop artists such as Jonathan Bree, Princess Chelsea, The Ruby Suns, and Edmund Cake.

The Brunettes were an indie pop group from New Zealand formed in 1998 and lasting until 2009. The group consisted of core members Jonathan Bree and Heather Mansfield, with additional contributions from part-time members such as Ryan McPhun and Chelsea Nikkel. The group had released several well-received albums such as Holding Hands, Feeding Ducks (2002), which received 4.5/5 stars from AllMusic. Signed to Lil' Chief Records, they had opened for bands such as Rilo Kiley and Beirut.