Limavady is a market town in County Londonderry, Northern Ireland, with Binevenagh as a backdrop. Lying 17 miles (27 km) east of Derry and 14 miles (23 km) southwest of Coleraine, Limavady had a population of 11,279 people at the 2021 Census. In the 40 years between 1971 and 2011, Limavady's population nearly doubled. Limavady is within Causeway Coast and Glens Borough.

County Londonderry, also known as County Derry, is one of the six counties of Northern Ireland, one of the thirty-two counties of Ireland and one of the nine counties of Ulster. Before the partition of Ireland, it was one of the counties of the Kingdom of Ireland from 1613 onward and then of the United Kingdom after the Acts of Union 1800. Adjoining the north-west shore of Lough Neagh, the county covers an area of 2,118 km2 (818 sq mi) and today has a population of about 252,231.