The Continental Mark VI is a full-size luxury car that was produced by Ford Motor Company from 1980 to 1983. The fifth generation of the Mark series, the Continental Mark VI introduced several changes to the model line. Again marketed and serviced by the Lincoln-Mercury division, the Mark VI served as the flagship of the entire Ford Motor Company model line, slotted above the Lincoln Town Car.

In the context of the automobile industry, downsizing is a practice used to transition vehicles from one size segment to another. Commenced during the Malaise era, downsizing is done in response to consumer and government demands influencing vehicle design. As vehicle product lines completed their model cycles, automobile manufacturers developed the next generation of a vehicle with a smaller exterior footprint to allow for weight reduction and increased fuel economy, using a shortened wheelbase and body length.