"Live It Up" is a song by the American singer Nicky Jam featuring the American rapper Will Smith and the Kosovo Albanian singer Era Istrefi. It was used as the official song of the 2018 FIFA World Cup held in Russia. The track was produced by Diplo, The Picard Brothers and Free School, and was released on May 25, 2018. The song reached number one in Panama, and the top 10 in Hungary, Poland, Bolivia and Argentina. It received negative reviews, with many criticizing its generic, synthetic sound and detachment between the song's genre and the tournament's host country, Russia.

Willard Carroll Smith II is an American actor, rapper and film producer. He has received multiple accolades, including an Academy Award, a Golden Globe Award, a Screen Actors Guild Award, a BAFTA Award, and four Grammy Awards. As of 2024, his films have grossed over $9.3 billion globally, making him one of Hollywood's most bankable stars.