"Live It Up" is a song by the American singer Nicky Jam featuring the American rapper Will Smith and the Kosovo Albanian singer Era Istrefi. It was used as the official song of the 2018 FIFA World Cup held in Russia. The track was produced by Diplo, The Picard Brothers and Free School, and was released on May 25, 2018. The song reached number one in Panama, and the top 10 in Hungary, Poland, Bolivia and Argentina. It received negative reviews, with many criticizing its generic, synthetic sound and detachment between the song's genre and the tournament's host country, Russia.

Nick Rivera Caminero, known by his stage name Nicky Jam, is an American singer. He is best known for hits such as "X", "Travesuras", "En la Cama", "Te Busco", "El Perdón", "Hasta el Amanecer", and "El Amante"; the later three are from his 2017 album Fénix. He has frequently collaborated with other Latin artists such as Daddy Yankee, J Balvin, Ozuna, Plan B and Anuel AA. While his early music exemplified traditional fast-paced reggaeton, his newer compositions place more emphasis on sung vocals and romantic lyrics.