"Live It Up" is a song by the American singer Nicky Jam featuring the American rapper Will Smith and the Kosovo Albanian singer Era Istrefi. It was used as the official song of the 2018 FIFA World Cup held in Russia. The track was produced by Diplo, The Picard Brothers and Free School, and was released on May 25, 2018. The song reached number one in Panama, and the top 10 in Hungary, Poland, Bolivia and Argentina. It received negative reviews, with many criticizing its generic, synthetic sound and detachment between the song's genre and the tournament's host country, Russia.

Era Istrefi is a Kosovo-Albanian singer and songwriter. Born and raised in Pristina, she rose to international recognition with the breakthrough single "BonBon", which experienced commercial success worldwide and received various certifications. She later signed contracts with record labels Sony Music and Ultra Music. In 2018, Istrefi performed the official song for the 2018 FIFA World Cup, alongside Nicky Jam and Will Smith, at the closing ceremony of the grand final in Moscow. Her discography includes works in Albanian and English, among others "Shumë Pis", "Redrum", "Nuk E Di" and "Live It Up". Istrefi has received a number of awards and nominations, including the European Border Breakers Award and Top Music Award.