Loíza barrio-pueblo is a barrio and the administrative center (seat) of Loíza, a municipality of Puerto Rico. Its population in 2010 was 3,875.

Loíza is a town and municipality on the northeastern coast of Puerto Rico, north of Canóvanas; east of Carolina, Puerto Rico; and west of Río Grande, Puerto Rico. Loíza is spread over five barrios and Loíza Pueblo. It is part of the San Juan-Caguas-Guaynabo Metropolitan Statistical Area. It is renowned for its rich Afro-Puerto Rican culture and heritage.