Logan Alexander Paul is an American social media influencer, professional wrestler, YouTuber, entrepreneur, and actor. He has over 23 million subscribers on his YouTube channel, and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of Prime beverages. Paul has also run the Impaulsive podcast since November 2018, which has over 4 million YouTube subscribers. As a wrestler, he has been signed to WWE since June 2022, where he performs on the SmackDown brand and is the current WWE United States Champion in his first reign.

Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by YouTubers and internet personalities Logan Paul and KSI. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. It was also promoted through mainstream sports sponsorship deals.