Logan Alexander Paul is an American social media influencer, professional wrestler, YouTuber, entrepreneur, and actor. He has over 23 million subscribers on his YouTube channel, and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of Prime beverages. Paul has also run the Impaulsive podcast since November 2018, which has over 4 million YouTube subscribers. As a wrestler, he has been signed to WWE since June 2022, where he performs on the SmackDown brand and is the current WWE United States Champion in his first reign.

SmackDown is a brand of the American professional wrestling promotion WWE that was established on March 25, 2002. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to SmackDown primarily appear on the brand's weekly television program, Friday Night SmackDown, also referred to simply as SmackDown. It is one of WWE's two main brands, along with Raw, collectively referred to as WWE's main roster. The brand extension was discontinued between August 2011 and July 2016.