Lord British, or Lord Cantabrigian British, is the fictional ruler of Britannia, a kingdom in the fictional world of Sosaria, created by Richard Garriott for his video game series Ultima.
Richard Garriott (left) in his "Lord British" persona, along with Starr Long at the 2018 Game Developers Conference
The famous incident where Lord British is assassinated in Ultima Online
Ultima is a series of open world fantasy role-playing video games from Origin Systems, created by Richard Garriott. Electronic Arts has owned the brand since 1992. The series had sold over 2 million copies by 1997.
The Virtues Paper doll interface Symbol in Ultima Online