Lori Greiner

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Lori Greiner
Lori Greiner.png
Born (1969-12-09) December 9, 1969 (age 49)
ResidenceGold Coast, Chicago, U.S.
Philadelphia, Pennsylvania, U.S.[1]
Other namesThe Queen of QVC
Alma materLoyola University Chicago (B.A., Communications)[2]
OccupationInventor, entrepreneur, television personality, author, investor
Spouse(s)Matt Golden

Lori Greiner (born December 9, 1969) is an American inventor, entrepreneur, and television personality. She is best known as a cast member of the reality TV show Shark Tank and has been called "one of the most prolific inventors of our time.”[3] Also known as "The Queen of QVC"[4] and the “Warm Blooded Shark”.[5] She has also appeared on Shark Tank spin-off, Beyond the Tank. Since 1998, she has appeared on the QVC program Clever & Unique Creations Show. She is also president and founder of the Chicago company For Your Ease Only, Inc., which she established in 1996 and does product development and marketing.[2][6] She has invented more than 600 products and helps aspiring entrepreneurs launch theirs.[7][3] She holds 120 U.S. and foreign patents.[8]

Early life[edit]

Greiner grew up on the Near North Side, Chicago, the second daughter of a real estate developer father and a psychologist mother. Her parents divorced when she was nine years old.[2] She majored in communications, focusing on journalism, television, and film at Loyola University Chicago, and worked for the Chicago Tribune while in college.[2] She was briefly a playwright and also designed and sold her own jewelry on the side.[9]


Greiner created and patented a plastic earring organizer with sliding rods that could neatly store 100 pairs of earrings.[3][10] Using borrowed money, she created a prototype of the product which was picked up by J. C. Penney before the holiday season. She took out a $300,000 loan and in eighteen months had paid it back.[3][11]


Greiner says “she never set out to be a serial inventor”,[3] but her success on the Home Shopping Network started her on that path. Shortly thereafter, she transitioned to QVC, a larger network, and in 2000, after she created an arsenal of new products, she landed her own show on QVC called Clever & Unique Creations.[3][12][13][14]

Shark Tank[edit]

In 2012, Greiner joined the US TV series Shark Tank.[11] In 2014, her investment in Scrub Daddy, a company that produces a texture changing household sponge (the material is stiff in cold water but soft when warm), was noted as a great success.[15][16] On July 30, 2014, she sold more than 2 million sponges on QVC (in one day alone).[17]

As of April 30, 2016, Scrub Daddy reigned as “the biggest success story in Shark Tank history” with sales over $100 million and a growing product line sold in myriad stores.[18][19]

Other investments by Greiner in the top 18 Shark Tank deals, as of April 30, 2016, include Squatty Potty, Readerest, Paint Brush Cover, Hold Your Haunches, Drop Stop, FiberFix, Simply Fit Board, and Screenmend.[20]

As of September 15, 2017, Greiner's Simply Fit Board (an exercise tool), Scrub Daddy, and Sleep Styler (comfortable hair rollers) are cited as 3 of the biggest Shark Tank hits to date.[3][13]

In March 2014, she published the book Invent it, Sell it, Bank it! – Make Your Million Dollar Idea into a Reality, which reached #3 on the Wall Street Journal's bestseller list[21] and was ranked as a top 10 business book on Amazon.[22]

Personal life[edit]

Lori is married to Dan Greiner.[23]

Further reading[edit]

  • Greiner, Lori. Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality, New York : Ballantine Books, 2014. ISBN 978-0-8041-7643-9.

See also[edit]


  1. ^ "Lori Greiner of 'Shark Tank': 5 Fast Facts You Need to Know", heavy.com, April 18, 2014.
  2. ^ a b c d Bertagnoli Lisa, "Neat trick: patenting her way to wealth", Crain's Chicago Business, September 26, 2009.
  3. ^ a b c d e f g Hochwald, Lambeth (15 September 2017). "Lessons From the Shark Tank: Lori Greiner Shares Advice, Inspiration and a Season 9 Sneak Peek". Parade. Retrieved 17 October 2017.
  4. ^ "Lori Greiner, Shark Tank Star And Queen Of QVC, On A Great Asset: A Partner In Her Spouse". Forbes. Retrieved 2015-12-29.
  5. ^ The Suit 7.17
  6. ^ Kassar, Ami. "The Queen of QVC Talks About the Risks of Dealing With Sharks". The New York Times. October 12, 2012.
  7. ^ "Shark Tank's Lori Greiner Gives Tips for Entrepreneurs". Future of Business and Tech. Retrieved 17 October 2017.
  8. ^ Robehmed, Natalie. "5 Lessons For Female Entrepreneurs From Shark Tank's Lori Greiner". Forbes. July 24, 2012.
  9. ^ Collins, Karyn D., "Lori Greiner marks a tidy 10 years on QVC", The Philadelphia Inquirer, April 2, 2010.
  10. ^ Weisman, Aly. "A Grueling 22-Hour Workday In The Life Of A QVC Host & 'Shark Tank' Judge". Business Insider, April 23, 2012.
  11. ^ a b Williams, David K. "Lori Greiner, Shark Tank Star And Queen Of QVC, On A Great Asset: A Partner In Her Spouse". Forbes. September 22, 2012.
  12. ^ Scinta, Jude. "Lori Greiner - A Consistent Rise to The Top". Retrieved 17 October 2017.
  13. ^ a b "How The Sleep Styler Survived the Shark Tank". 11 August 2017. Retrieved 17 October 2017.
  14. ^ "Lori Greiner". CNBC. Retrieved 17 October 2017.
  15. ^ Walker, Jodi. "Where To Buy 'Shark Tank's Scrub Daddy So You Can Help It Remain the Series' Most Successful Product", Bustle.com, December 12, 2014.
  16. ^ Morabito, Andrea. "Who profits the most from 'Shark Tank' success?", New York Post. May 15, 2014.
  17. ^ Bilello, Michael. "Scrub Daddy Launches New Lines with Over 10 Million Units Sold through QVC, Home Depot, Bed Bath & Beyond, Giant, Kroger, Ace Hardware, Wal-Mart, SuperValu and Others", marketwatch.com, November 4, 2014.
  18. ^ Feloni, Richard. "The 15 biggest 'Shark Tank' success stories of all time", BusinessInsider.com, Dec. 15, 2015.
  19. ^ Montag, Ali (19 September 2017). "'Shark Tank' judge Lori Greiner's daily routine sets her up for success". Retrieved 17 October 2017.
  20. ^ Van Allen, Fox. "The 18 best Shark Tank success stories", ZDNet.com, April 30, 2016.
  21. ^ Cassell, Warren Jr. "3 Takeaways From Lori Greiner's Invent It, Sell It, Bank It.", entrepreneur.com, December 15, 2014.
  22. ^ Sraders, Anne. "What Is Lori Greiner's Net Worth?", TheStreet, June 30, 2018.
  23. ^ Narasaki, Rosie (February 20, 2015). "Who is Lori Greiner's husband?". Bustle.com. Retrieved January 9, 2018.

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