Los ricos también lloran is a popular telenovela produced in Mexico in 1979, starring Verónica Castro, Rogelio Guerra and Rocío Banquells. Castro also sang the theme Aprendí a Llorar, a song written by Lolita de la Colina. The telenovela was produced by Valentín Pimstein and Carlos Romero, it was directed by Rafael Banquells. The story was written by Inés Rodena and adapted by Valeria Philips.

A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines tele and novela. Similar drama genres around the world include diziler (Turkey), serial (India), teleserye (Philippines), lakorn (Thailand), teleromanzo (Italy), téléroman, K-drama, J-drama (Japan), C-drama (China) and sinetron (Indonesia).