Lotte New York Palace Hotel is a luxury hotel in the Midtown Manhattan neighborhood of New York City, at the corner of 50th Street and Madison Avenue. It was originally developed between 1977 and 1980 by Harry Helmsley. The hotel consists of a portion of the Villard Houses, built in the 1880s by McKim, Mead & White, which are New York City designated landmarks and listed on the National Register of Historic Places. It also includes a 51-story skyscraper designed by Emery Roth & Sons and completed in 1980.

50th Street is a street in the New York City borough of Manhattan. The street runs eastbound from 12th Avenue, across the full width of the island, ending at Beekman Place and carries the M50 bus line, which returns on 49th Street. The following subway stations serve the street, west to east:50th Street at Eighth Avenue serving the A, ​C, and ​E trains 50th Street at Broadway serving the 1 and ​2 trains 47th–50th Streets – Rockefeller Center at Sixth Avenue serving the B, ​D, ​F, <F>, and ​M trains