American entertainer Madonna has produced five fashion brands, beginning with a clothing range for fashion store H&M in March 2007. She later created an enterprise, MG Icon LLC, a joint venture with her manager Guy Oseary and Iconix Brand Group which produces her lifestyle brands Material Girl and Truth or Dare by Madonna. She also collaborated with Dolce & Gabbana on a range of sunglasses which marked the first co-branded collaboration that the design duo has ever undertaken.
An advertisement of M by Madonna in Germany.