The Love Hurts Tour was the third solo concert tour by American singer-actress Cher. The tour supported her twentieth studio album, Love Hurts. The tour reached Europe and North America. It played in arenas and followed the previous Heart of Stone Tour.

Love Hurts is the twentieth studio album by American singer and actress Cher, released on June 18, 1991, by Geffen Records. The album was her final studio album with the record company after a 4-year recording contract. The lead single from the album in Europe was "The Shoop Shoop Song ", while other regions "Love and Understanding" acted as the lead. The follow-up singles were "Save Up All Your Tears", "Love Hurts", "Could've Been You" and "When Lovers Become Strangers". It peaked at number 48 on the Billboard Top 200 albums chart with the sales of 19,000 copies. In November 2011, Billboard stated that Love Hurts had sold 600,000 copies in the US. In Europe the album was a major success, peaking at number one and top 10 in several countries, including the UK where it spent 6 weeks at number one on the UK Albums Chart.