Love Is a Many Splendored Thing was an American daytime soap opera that aired on CBS from September 18, 1967, to March 23, 1973. The series was created by Irna Phillips, who served as the first head writer. She was replaced by Jane Avery and Ira Avery in 1968, who were followed by Don Ettlinger, James Lipton and finally Ann Marcus. John Conboy served as producer for most of the show's run.

Irna Phillips was an American scriptwriter, screenwriter, casting agent and actress. She is best remembered for pioneering a format of the daytime soap opera in the United States geared specifically toward women. Phillips created, produced, and wrote several radio and television daytime serials throughout her career, including Guiding Light, As the World Turns, and Another World. She was also a mentor to several other pioneers of the American daytime soap opera, including Agnes Nixon, William J. Bell and Ted Corday.