Love Live! School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, music label Lantis, and animation studio Sunrise. It is the first multimedia project in the Love Live! franchise. The project revolves around a group of nine schoolgirls who become idols in order to save their school from shutting down. It launched in the August 2010 issue of Dengeki G's Magazine, and went on to produce music CDs, anime music videos, two manga adaptations, and video games.

Dengeki G's Magazine is a Japanese magazine published by ASCII Media Works and sold monthly on the thirtieth that primarily contains information on bishōjo games, but also includes an entire section on anime based on bishōjo games, and serializes manga and light novels based on such games. The "G's" in the title stands for "Gals" and "Games". The magazine is known for hosting reader participation games whose outcome is directly influenced by the people who read the magazine; such games include Sister Princess, and Strawberry Panic!. Dengeki G's Magazine first went on sale on 26 December 1992 with the February 1993 issue under the title Dengeki PC Engine, which changed to the current title in 2002. A special edition spin-off version called Dengeki G's Festival! is published in irregular intervals and each issue focuses on a specific bishōjo game. Four other special edition versions under the Festival! name are Dengeki G's Festival! Comic, Dengeki G's Festival! Deluxe, Dengeki G's Festival! Anime, and Dengeki Festival! Heaven. Dengeki G's Magazine's sister magazine is Dengeki Girl's Style, which publishes information on otome games, targeted towards females.