Lovemark
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A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & S
Cover of the first edition
Saatchi & Saatchi
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Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and more than 6,500 staff. It was founded in 1970 and is currently headqua
Lovemark
…is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands. Roberts asks, "What builds…
Hudson Street building
The words 'Nothing is Impossible' on the floor of the entrance to Saatchi & Saatchi's previous London office 80 Charlotte Street.
The Pregnant Man pub at the Saatchi & Saatchi 40 Chancery Lane office.