MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006. The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.

The Electric Ballroom is a 1,500-capacity performance venue and indoor market located at 184 Camden High Street in Camden Town, London, England.