Maayka - Saath Zindagi Bhar Ka is an Indian television series that was aired on Zee TV from 15 January 2007 until 13 August 2009.. The series was originally produced by Classic Productions, but was taken over by Dheeraj Kumar's, Creative Eye Limited due to high overhead costs and delays. Once taken over, Creative Eye replaced almost the entire cast of Maayka by ending their scene with a bomb explosion; the cast members filed a case against the channel with Cine and TV Artistes Association (CINTAA) for blacklisting them.

Dheeraj Kochar, professionally known as Dheeraj Kumar is an Indian actor, television producer and director. He started Creative Eye Limited, a television production house in 1986. He has acted in both Bollywood and Punjabi films, including Sargam (1979), Roti Kapada Aur Makaan (1974) and Beharoopia (1971).