M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' VIVA Glam products.

MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company has been headquartered in London since becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.