Maddie & Tae are an American female country music duo composed of Maddie Font and Tae Kerr, both of whom are singers, songwriters, and guitarists. The duo was signed to the revived Dot Records in 2014. Their debut album, Start Here, was released on August 28, 2015, and includes the singles "Girl in a Country Song", "Fly", "Shut Up and Fish", and "Sierra". Following the closure of Dot, they signed to Mercury Nashville in 2018. They released their second studio album The Way It Feels for this label in April 2020, and the first part of their third studio album, Through The Madness in 2022.

Bro-country is a form of country pop originating in the 2010s, and is influenced by 21st-century hip hop, hard rock, and electronica. Bro-country songs are often musically upbeat with lyrics about attractive young women, the consumption of alcohol, partying, blue jeans, boots, and pickup trucks.