MagicBands are plastic RFID bracelets that are used at Walt Disney World Resort and Disneyland Resort. The MagicBands form the central part of the MyMagic+ experience, providing a way for the system to connect data to guests. This includes connecting park tickets, hotel room keys, payments, and PhotoPass information to the MagicBands. The bands were announced on January 7, 2013, by Tom Staggs as a part of MyMagic+.

frog is a global creative and design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was initially named “esslinger design”. Soon after the company moved to Altensteig, Germany, and then opened a new studio in Palo Alto, California, and ultimately to its current headquarters in San Francisco, California. The company has studios in North and Central America, Europe, and Asia.