Magic 1278
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Magic 1278 is a commercial radio station in Melbourne, Australia owned by Tapt Media, and run under a lease agreement by Ace Radio.
Postcard portraying the Princess Theatre in 1922. 13 years later, 3XY was to take over the ballroom at the top of the theatre as their first studio. They were to stay there for about 25 years.
3XY radio booth at Forest Hills Shopping Centre shown just after completion in 1967.
3MP
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3MP is a commercial radio station, broadcast from Rowville and licensed to Melbourne, Australia. Owned and operated by Ace Radio from studios in South Melbourne, it broadcasts an easy listening music
Magic 1278
…Robert Chapman's Orchestra and the Masonic Grand Lodge Choir. Following its initiation, no new commercial radio stations would air in Melbourne until 3MP began transmission in 1976 (41 years later). By the time 3XY began broadcast, most of Melbourne's radio listeners had settled on their preferred stations…
MyMP logo (April 2010 – May 2015)