The Maharashtracha Favourite Kon? Awards are presented by the Marathi television channel Zee Talkies to honour excellence in Marathi cinema. It has been given annually since 2009, with the latest—the 14th edition—of the award-giving ceremony having been held in 2024. The awards are decided by a jury, consisting of noted film-makers, critics and technicians, while winners in a separate category named "Favourite awards" are chosen by public voting. The awards have been sponsored by Lux.

Mahesh Vaman Manjrekar is an Indian actor, film director, screenwriter and producer who works primarily in Hindi films, alongside Marathi, Telugu and Bhojpuri films. He is credited with directing the critically acclaimed films Vaastav: The Reality (1999), Astitva (2000) and Viruddh... Family Comes First (2005). He has won a National Film Award for Best Feature Film in Marathi for Astitva and two Star Screen Awards. He is also known as host of the reality show, Bigg Boss Marathi since 2018.