Marcel Hirscher is an Austrian-Dutch former World Cup alpine ski racer. Hirscher made his World Cup debut in March 2007. He competed primarily in slalom and giant slalom, as well as combined and occasionally in super G. Winner of a record eight consecutive World Cup titles, Hirscher has also won 11 medals at the Alpine Skiing World Championships, seven of them gold, a silver medal in slalom at the 2014 Winter Olympics, and two gold medals in the combined and giant slalom at the 2018 Winter Olympics. Due to his record number of overall titles and many years of extreme dominance of both slalom and giant slalom, he is considered by many, including his former rivals Henrik Kristoffersen, Kjetil Jansrud and Alexis Pinturault, to be the best alpine skier in history. He won a total of 67 World Cup races, ranking second on the male all-time list.

The FIS Alpine Ski World Cup is the top international circuit of alpine skiing competitions, launched in 1966 by a group of ski racing friends and experts which included French journalist Serge Lang and the alpine ski team directors from France and the USA. It was soon backed by International Ski Federation president Marc Hodler during the FIS Alpine World Ski Championships 1966 at Portillo, Chile, and became an official FIS event in the spring of 1967 after the FIS Congress at Beirut, Lebanon.